Rabbit Play involves adopting a rabbit or bunny persona, typically expressed through soft gear such as ears and tails, a light and playful register, and behaviours evoking prey-animal alertness or affectionate companionship. Rabbit personas may sit within Petplay or stand as their own expression.

Rabbit personas developed within Petplay as the range of accepted animal identities expanded beyond dogs and cats.

Rabbit Play is expressed in many registers, from playful and cuddly to sharper prey-and-predator dynamics. Communities do not agree on a single template.